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Privacy Policy
Who we are
Welcome to Poem. We value your privacy and strive to protect your personal information. This Privacy Policy explains what information we collect, why we collect it, and how we use, share, and protect it when you visit our e-commerce website or use our services.
By accessing or using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue using our Site and Services.
2. Information We Collect
1. Personal Information
• Contact Information: Name, email address, postal address, phone number.
• Payment Information: Payment card details or other payment information. Note that we typically use a third-party payment processor and do not store your payment card details on our servers.
• Account Information: Username, password, and other profile information if you create an account.
2. Non-Personal Information
• Usage Data: Pages viewed, links clicked, and other browsing actions on our Site.
• Device Information: IP address, browser type, operating system, device type.
• Cookies and Similar Technologies: We use cookies, web beacons, and other tracking technologies to collect information about your usage of our Site.
3. Information from Third Parties
• We may obtain information from third-party sources (e.g., social media platforms, marketing partners) to supplement or enhance our records.
• If you link your account with social media or sign in through a third-party platform, we may receive your profile information from that platform in accordance with their privacy policies.
3. How We Use Your Information
We use the information we collect for various purposes, including:
1. To Provide and Maintain Our Services
• Process and fulfill your orders, including sending confirmations and invoices.
• Manage your account, deliver customer service, and ensure the proper functioning of our Site.
2. To Improve and Personalize Your Experience
• Analyze usage and trends to improve Site functionality and user experience.
• Personalize the content and advertisements you see.
3. To Communicate with You
• Send marketing communications, newsletters, promotions, or other information you’ve requested.
• Respond to your inquiries, provide support, and update you on changes to our policies or Services.
4. To Ensure Security and Prevent Fraud
• Monitor and verify identity to detect and prevent unauthorized activities.
• Investigate and mitigate fraudulent or illegal activity.
5. To Comply with Legal Obligations
• Respond to legal requests or regulatory investigations.
• Enforce our terms and conditions or protect our rights and property.
4. Legal Bases for Processing (GDPR for EU Users)
For individuals in the European Economic Area (EEA) and the United Kingdom, our legal bases for processing your personal information are:
• Performance of a Contract: We need your personal information to provide the Services, such as fulfilling an order.
• Legitimate Interests: We use your personal information for our legitimate interests, such as improving our Services and marketing, provided those interests do not outweigh your rights and freedoms.
• Consent: In certain situations, we rely on your consent (e.g., for certain marketing communications). You can withdraw your consent at any time.
• Legal Obligation: We may process your personal data to comply with applicable laws and regulations.
5. How We Share Your Information
1. Service Providers
• We engage third parties to perform functions such as payment processing, data analysis, email delivery, and marketing services. These service providers only receive the information necessary to perform their designated functions and are bound by confidentiality obligations.
2. Business Transfers
• We may share or transfer your information if we engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or other business transaction.
3. Compliance and Legal Obligations
• We may disclose your information to respond to subpoenas, court orders, or legal processes, or to protect our rights, property, and safety or that of others.
4. With Your Consent
• We may share your information for other purposes disclosed to you at the time we collect your information or pursuant to your consent.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
• Remember your preferences and shopping cart items.
• Understand how you interact with our Site and emails.
• Measure the effectiveness of our advertising campaigns.
• Provide you with relevant content and ads.
You can modify your browser settings to control cookies or to alert you when cookies are being sent. Note that disabling cookies may limit certain functionalities on our Site.
7. Data Security
We implement a variety of security measures to maintain the safety of your personal information. These measures include encryption of sensitive data, secure servers, and restricted access to data. However, no system can be 100% secure, and we cannot guarantee the absolute security of your information.
8. Data Retention
We keep your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Once the retention period expires, we will delete or anonymize your data in a secure manner.
9. Your Rights and Choices
1. Access and Update
• You can access, correct, or update your personal information by logging into your account or contacting us directly.
2. Opt-Out of Marketing Emails
• Click the “unsubscribe” link in any marketing email, or contact us to remove your email from our marketing list.
3. GDPR Rights for EU/EEA Users
• Right to Erasure: Request deletion of your personal data.
• Right to Restrict Processing: Request restricted processing of your data.
• Right to Object: Object to processing of your data for direct marketing or legitimate interests.
• Right to Data Portability: Request a copy of your data in a structured, machine-readable format.
• Right to Withdraw Consent: Withdraw previously given consent at any time.
Please contact us to exercise these rights. We will respond within the timeframes required by law.
4. CCPA Rights for California Residents (if applicable)
• Right to Know: Request details about the categories and specific pieces of personal information we collect, use, or disclose.
• Right to Delete: Request deletion of your personal information, subject to certain exceptions.
• Right to Opt-Out of Sale: If we “sell” your personal information (as defined under CCPA), you can opt out.
• Non-Discrimination: You have the right not to be discriminated against for exercising your privacy rights.
To exercise these rights, contact us at [Contact Information].
10. Children’s Privacy
Our Services are not directed at children under the age of [13/16, depending on jurisdiction]. We do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete such information.
11. Third-Party Links
Our Site may contain links to third-party websites or services that are not owned or controlled by us. We are not responsible for the privacy practices of these websites. We encourage you to be aware when you leave our Site and to review the privacy policies of any third-party sites you visit.
12. International Data Transfers
We may process or transfer your personal data outside of your country of residence, including to countries that may not provide the same level of data protection as your home country. When we do so, we take steps to ensure appropriate safeguards are in place to protect your information, such as the use of Standard Contractual Clauses or other legal mechanisms.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. The “Effective Date” at the top of this policy indicates when it was last revised. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our Site and Services after any updates become effective constitutes your acceptance of those changes.
14. Contact Us
If you have any questions or concerns about this Privacy Policy or our practices regarding your personal information, please contact us.